Unlocking the Potential of Pester Power: Why Reaching Kids is Key to Successful Family Ad Campaigns
Children have significant influence over their parents' purchasing decisions, now more than ever before, and this is making them a crucial demographic for advertisers to engage with. Kidoz President, Eldad Ben Tora, reflects on understanding the role of children in the family purchasing process and how to effectively communicate with them to drive brand awareness and sales.
Posted by
Eldad Ben Tora