Last week, Kidoz' very own head of APAC, Allen Fan, traveled to Seoul to attend Digital Marketing Summit 2024. The Digital Marketing Summit is the premier event for marketers looking to stay ahead of the curve in the fast-paced world of digital marketing, and was held in Seoul, South Korea.
Top marketing executives and leading strategists in the industry offered their perspectives, and I’d like to share a few key insights that particularly struck a chord with me:
- The future of digital marketing reflects the LED-lit skyline of Seoul, endlessly vibrant and powered by a commitment to using technology to redefine what is possible.
- A successful MarTech stack is held together by one crucial element: AdTech. It drives the transformation and personalization of the brand to customer experience.
- Leverage Generative AI to implement small, incremental adjustments. This approach allows for rapid experimentation and fine-tuning at a smaller scale, enabling companies to quickly evolve effective marketing strategies, essential for timely decision-making.
- In a cookieless world, digital marketers will increasingly rely on first-party data collected directly from customers through interactions on each and every platform. This shift requires businesses to comply with rules on data privacy and user consent, while increasing burdens to advertising cost and effectiveness.
- An excellent marketing strategy is about aligning available resources with well-defined goals to outpace competitors and achieve sustainable growth. Integral to this process is to make strategic pauses by taking time to assess and realign. You don’t need to be the first mover, you just need to be a little better than the competitor in understanding and reaching customers effectively.
At Kidoz, we’ve spent a decade honing our expertise in contextual targeting, prioritizing brand safety and creating safe experiences for millions of children and families worldwide.
I am not just excited about the future of digital marketing; I am also proud of the comprehensive solutions Kidoz advertising technology enables for brands to build safe connections.
Want to hear more? Connect with Allen or send us a note letting us know what conference you're planning on attending next - we would love to see you!
Allen Fan
