The Global Games Market is witnessing unprecedented growth, driven by evolving customer preferences, emerging trends, and unique local circumstances. According to a recent report by Statista, the industry is being shaped by a demand for more immersive and interactive gaming experiences, a trend that has significant implications for both game developers and marketers alike. Below, we breakdown the Games Market Report and the rise of mobile gaming and in-game advertising, and highlight how Kidoz is at the forefront of providing safe and compliant in-game advertising solutions specifically designed for young audiences.
Changing Customer Preferences
Today's young gamers are increasingly seeking games that offer realistic graphics, engaging storylines, and multiplayer capabilities. This shift in preferences has fuelled the popularity of virtual reality (VR) and augmented reality (AR) games, which provide deeply immersive experiences. Additionally, multiplayer games continue to captivate a large audience, offering interactive and social gaming experiences. At Kidoz, we ensure that our ad solutions enhance these experiences while maintaining the highest standards of safety and compliance.
The Rise of Mobile Gaming
One of the most significant trends in the Games market is the growing demand for mobile gaming. As smartphones and tablets become the primary devices introducing kids to gaming (surpassing traditional consoles like Nintendo’s), mobile games have surged in popularity. This shift is particularly notable in regions with large populations of young gamers, such as India and China, where affordable gaming options are in high demand. Kidoz's platform is uniquely positioned to leverage this trend, providing kid-friendly, COPPA-compliant ad experiences all over the globe.
In-App Advertising: A Growing Opportunity
With the rise of mobile gaming comes a significant opportunity for in-app advertising. As more young players spend time on mobile games, advertisers have a prime platform to reach a highly engaged audience. Kidoz's in-app advertising solutions allow for targeted, contextually relevant ads that enhance the gaming experience rather than disrupt it. Our commitment to safety and compliance ensures that these ads are appropriate for young audiences, providing value to both advertisers and players.
Globalization and Localization
The Games market is becoming increasingly globalized and interconnected. Game developers are targeting international markets, leading to the localization of games in various languages and cultural adaptations. This trend is evident in the rise of games incorporating elements from different cultures and the growing popularity of esports, which attract players and viewers worldwide. Kidoz's massive global reach (over 500M kids monthly!!) enables us to deliver localized ad content that resonates with young audiences across different regions.
Macroeconomic Factors and the Lasting Impact of COVID-19
Underlying macroeconomic factors, such as economic growth and rising disposable incomes, have increased consumers' purchasing power, enabling higher spending on gaming. Technological advancements have also made gaming more accessible and affordable, expanding the player base. The COVID-19 pandemic further accelerated this growth, as lockdowns and social distancing measures led to a surge in gaming during the pandemic, as a form of entertainment and social interaction.
The Global Games Market is on a robust growth trajectory, driven by changing customer preferences, emerging trends, and local dynamics. The rise of mobile gaming and the associated boom in in-app advertising present significant opportunities for game brands and marketers. Kidoz is uniquely positioned to capitalize on these opportunities by delivering high-quality, COPPA-compliant in-game advertising that resonates with young audiences.
Are you ready to get in the game? Reach out to us today and let’s run a test on your next campaign and see outstanding results!
Stacey McDowall
