In the dynamic landscape of mobile gaming, casual games continue to captivate audiences of all ages worldwide, with millions of downloads recorded for popular titles in Macrh 2024. According to recent Statista data, the casual game category witnessed remarkable success over the course of March, with some titles garnering over 10 million downloads from Android users alone! For example, Ojol The Game was the most-downloaded gaming app in the Google Play Store worldwide and Ludo King emerged as the second-most popular gaming app, boasting approximately 14.07 million downloads from global users!

Leading gaming apps in the Google Play Store worldwide in March 2024, by number of downloads (Courtesy of Statista.com)

At Kidoz, we understand the immense potential of these widely beloved casual games as powerful platforms for brand engagement. Through our extensive kid-safe network, brands gain access to these top-ranking apps and more, unlocking unparalleled opportunities to connect with millions of active players globally. Whether it's through strategic in-game advertising or immersive interactive experiences (like our high performing playable ads!), Kidoz empowers you and your brand to leverage the immense reach and popularity of casual gaming to drive meaningful engagement and foster brand loyalty amongst kids, teens and families.

Let us help your brand reach new audiences above and beyond your current marketing mix - and see the results for yourself.