In a recent report by Juniper Research, it was revealed that ad fraud is projected to cost marketers a staggering $84 billion USD in 2023, accounting for approximately 22% of the $382 billion USD spent on digital advertising. These numbers are indeed concerning for brands and advertisers, as the digital landscape faces growing challenges in maintaining trust and transparency.
However, amid these alarming statistics, we want to reassure our clients and partners that Kidoz remains a safe, compliant, and trustworthy choice for all your mobile advertising needs. We understand the importance of brand safety and champion compliance in the mobile realm.
Understanding Ad Fraud
Before we delve into our commitment to brand safety, let's clarify what ad fraud entails. According to the IAB, ad fraud is defined as "the fraudulent representation of online advertising impressions, clicks, conversions, or data events, in order to generate revenue." This malicious activity can be carried out through various means, including click bots, click farms, and incentivized clicks.
Our Approach to Combat Ad Fraud
At Kidoz, we have a dedicated team of experts who work tirelessly to combat ad fraud and ensure that our clients’ advertising investments are secure. Here's how we tackle this issue:
- Vetted Publisher Network: We maintain a rigorous vetting process for publishers and partners in our network. This ensures that our clients ads are displayed on reputable and legitimate platforms, minimizing the risk of ad fraud.
- Transparency and Reporting: We provide transparent reporting and analytics, allowing clients to track the performance of all ad campaigns. Any suspicious activities are promptly investigated and addressed.
- Adherence to Industry Standards: We stay up-to-date with industry standards and best practices, including those outlined by the IAB. Our commitment to ethical advertising is unwavering. You can check out our full suite of privacy policies here.
- Safety and Compliance: We do not employ any behavioral targeting or remarketing and we ensure that personal information is not shared with 3rd parties. Kidoz is COPPA and GDPR compliant, and we also are PRIVO certified.
While ad fraud remains a significant challenge in the digital advertising ecosystem, Kidoz is dedicated to staying at the forefront of the fight against it. We believe in building long-term, trusted relationships with our clients, and that starts with providing a secure and transparent advertising environment.
As the digital advertising landscape evolves, we will continue to adapt and innovate to protect our clients' brands and investments. Our goal is to ensure that all advertising campaigns are not only effective but also conducted in a safe and compliant manner.
If you have any questions or concerns about brand safety, ad fraud prevention, or any aspect of our services, please don't hesitate to reach out to our team. Together, we can foster a safer and more reliable advertising ecosystem.