Mobile gaming has outpaced PC and console gaming in both audience size and revenue: more than half of total gaming revenues in 2024 will came from mobile, reinforcing its dominance as the preferred platform for players of all ages, especially Gen Alpha and Gen Z.
Get to know the Mobile Gaming Ecosystem and how your brand can win BIG with younger audiences in 2025, in our latest co-authored article with none other than IAB Canada!
Read the article on IAB Canada's website - and let us know when your brand is ready to get into the game.
Stacey McDowall
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