Kidoz Inc. (TSXV:KIDZ) (the “Company”), mobile AdTech developer and owner of the market-leading Kidoz Contextual Ad Network (www.kidoz.net), the Kidoz Publisher SDK and the Kidoz COPPA Privacy Shield, today announced its strong support for COPPA 2.0, the updated Children’s Online Privacy Protection Act.
The US Senate on Tuesday approved with overwhelming bi-partisan approval important children’s online safety bills. The new regulations, which aim to protect children's privacy and online safety, present significant growth opportunities for Kidoz and its partners.
See the NBC coverage of the “most significant child online safety bills in decades.”
COPPA 2.0’s prohibition of targeted advertising for users under 17 creates a level playing field for child-friendly ad platforms like Kidoz.
By focusing on contextual advertising, which delivers ads based on the content of the app or website rather than personal data, Kidoz has always prioritized child safety and privacy.
“We applaud the US government's efforts to protect children online,” said Jason Williams, CEO of Kidoz. “COPPA 2.0 reinforces our commitment to providing a safe and engaging advertising environment for kids. As a leader in contextual advertising, Kidoz is uniquely positioned to help app developers and publishers navigate the new regulatory landscape while continuing to generate revenue.”
With COPPA 2.0 significantly limiting the ability of social media platforms like TikTok and Instagram to target ads at teenagers, advertisers will find it increasingly challenging to reach and effectively engage this valuable demographic.
This shift will require game app developers to seek safe monetization strategies. Kidoz offers a proven solution by providing a safe and effective advertising platform for this lucrative audience.
Kidoz’s advanced technology and deep understanding of child-friendly content enables the company to deliver highly relevant and age-appropriate ads without compromising children’s privacy.
By partnering with Kidoz, app developers and publishers can confidently comply with COPPA 2.0 while maintaining strong advertising revenue streams.
For full details of Kidoz' operations and financial results, please refer to the Securities and Exchange Commission website at www.sec.gov or the Kidoz Inc. corporate website at https://investor.kidoz.net or on the https://www.sedarplus.com website.
Jason Williams
