Children have significant influence over their parents' purchasing decisions, now more than ever before, and this is making them a crucial demographic for advertisers to engage with. Kidoz President, Eldad Ben Tora, reflects on understanding the role of children in the family purchasing process and how to effectively communicate with them to drive brand awareness and sales.
Why Playables Should Be Part of Every Marketing Plan in 2023
Implementing age-gated advertising means generating revenue while protecting children.
Video games have overtaken all other forms of entertainment - and mobile gaming in particular shows no signs of slowing down growth!