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Marketing

Marketing

Engage, Play, Convert: The Art of Gamification in Mobile Advertising

Gamification is a dynamic advertising approach that infuses gaming elements into ad experiences, captivating audiences, fostering brand loyalty, and driving higher levels of engagement and conversions for modern brands.

Posted on 
Jul 31, 2023
  by
Stacey McDowall
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Marketing

Striking the Perfect Balance: Crafting Exciting and Ethical Advertising Campaigns for Kids!

Your guide to creating engaging and responsible advertising campaigns for Kids

Posted on 
Jul 14, 2023
  by
Stacey McDowall
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Marketing

The Only CTR Comparison Chart You Will Ever Need

Embrace the power of in-app mobile ads with a high CTR to skyrocket your campaign's success and achieve remarkable results.

Posted on 
Jun 29, 2023
  by
Stacey McDowall
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Marketing

Mobile Surveys Done Right: Best Practices and Proven Tactics

Maximizing survey effectiveness: tips and proven strategies for conducting Mobile Surveys with Kidoz.

Posted on 
May 5, 2023
  by
Eldad Ben Tora
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Marketing

Why Safe Advertising for Children Matters More Than Ever

Brands and digital marketers have a responsibility to create advertising that not only resonates with target audiences but also does not cause harm in any way. Nowhere is this responsibility more critical than when it comes to advertising to children.

Posted on 
May 2, 2023
  by
Stacey McDowall
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Marketing

Advertisers Shift Budgets From YouTube To Mobile Games. This Is Why.

It's more important than ever for brands to be cautious when advertising to kids: inappropriate content, lack of control over ad placement, privacy concerns, and regulatory compliance are all factors that brands need to consider, and mobile in-app ads are the better choice.

Posted on 
Apr 25, 2023
  by
Eldad Ben Tora
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Marketing

Unlocking the Potential of Pester Power: Why Reaching Kids is Key to Successful Family Ad Campaigns

Children have significant influence over their parents' purchasing decisions, now more than ever before, and this is making them a crucial demographic for advertisers to engage with. Kidoz President, Eldad Ben Tora, reflects on understanding the role of children in the family purchasing process and how to effectively communicate with them to drive brand awareness and sales.

Posted on 
Mar 30, 2023
  by
Eldad Ben Tora
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Marketing

Reach Users Who Are Looking to Engage

Why Playables Should Be Part of Every Marketing Plan in 2023

Posted on 
Mar 2, 2023
  by
Rich Allport
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Marketing

How Marketers Can Support Kid-safe Gaming

Implementing age-gated advertising means generating revenue while protecting children.

Posted on 
Feb 21, 2023
  by
Stacey McDowall
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Marketing

Reach The Most Downloaded Mobile Games of 2022 with Kidoz!

Video games have overtaken all other forms of entertainment - and mobile gaming in particular shows no signs of slowing down growth!

Posted on 
Jan 31, 2023
  by
Stacey McDowall
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