Gamification is a dynamic advertising approach that infuses gaming elements into ad experiences, captivating audiences, fostering brand loyalty, and driving higher levels of engagement and conversions for modern brands.
Your guide to creating engaging and responsible advertising campaigns for Kids
Maximizing survey effectiveness: tips and proven strategies for conducting Mobile Surveys with Kidoz.
Brands and digital marketers have a responsibility to create advertising that not only resonates with target audiences but also does not cause harm in any way. Nowhere is this responsibility more critical than when it comes to advertising to children.
It's more important than ever for brands to be cautious when advertising to kids: inappropriate content, lack of control over ad placement, privacy concerns, and regulatory compliance are all factors that brands need to consider, and mobile in-app ads are the better choice.
Children have significant influence over their parents' purchasing decisions, now more than ever before, and this is making them a crucial demographic for advertisers to engage with. Kidoz President, Eldad Ben Tora, reflects on understanding the role of children in the family purchasing process and how to effectively communicate with them to drive brand awareness and sales.
Video games have overtaken all other forms of entertainment - and mobile gaming in particular shows no signs of slowing down growth!