In an era where privacy concerns are at an all-time high, everyone deserves to have control over their personal information, especially when working within family-friendly mobile advertising.
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Brands and digital marketers have a responsibility to create advertising that not only resonates with target audiences but also does not cause harm in any way. Nowhere is this responsibility more critical than when it comes to advertising to children.
CEO Jason Williams posted about the present and future of digital regulations in a recent Forbes Technology Council piece.
Amid growing concerns for children's online safety, advertising experts in analyzing the implications of the US' efforts to restrict social media access for minors.
Advertisers are looking for brand-safe media with the widest reach, and Kidoz is the solution. More and more advertisers and app publishers are adopting compliant monetization strategies, whether because they have to legally or they need to in order to respond to a changing market in which consumers themselves are more privacy-minded.
CEO Jason Williams recently sat down with Canada's Podcast to discuss Kidoz unique position in COPPA and GDPR compliant mobile advertising sector.
Implementing age-gated advertising means generating revenue while protecting children.
CEO Jason Williams tells Techcouver that as kids spend more and more time on apps, the need for age gates has become more prevalent than ever before.