COPPA 2.0 is Coming: Evolve Your Advertising Strategy for Gen Z

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Kidoz Provides Advertisers:

Safe and Compliant Media on Mobile Game: Adhering to COPPA 2.0, ensuring privacy and safety for users under 17
Contextual Targeting: Delivering ads based on app content,
not personal data
Performance: Reaching a highly engaged audience at scale

Kidoz Provides Publishers:

Compliance Made Easy: Seamlessly integrate with Kidoz SDK
to monetize your under 17 audience
Expanded Audience: Leverage our network to engage 40% of mobile games users
Reliable Revenue: Maintain strong advertising streams from top brands

COPPA 2.0
Frequently Asked Questions

How will COPPA 2.0 impact advertisers and publishers?
The recent approval of COPPA 2.0 by the US Senate marks a pivotal shift in online advertising regulations, particularly impacting the way advertisers reach audiences under 17. As the updated Children's Online Privacy Protection Act takes effect, companies like Kidoz, which specialize in safe and contextual advertising, are poised to see significant financial growth. Our recent Press Release explores the potential financial impact on Kidoz, advertisers, and app owners, highlighting the new opportunities and challenges presented by this legislation.

What does this mean for Advertisers?
‍Advertisers have traditionally invested heavily in reaching teenagers through targeted ads on popular social media platforms like TikTok, Instagram, and Snapchat. However, with COPPA 2.0 prohibiting targeted advertising for users under 17, this With the new regulations, advertisers may need to redirect a significant portion of this budget towards safer, compliant platforms like Kidoz.As social media platforms face restrictions, advertisers are likely to explore alternative avenues, such as in-game advertising.

What does this mean for publishers?
‍App owners are now obligated to adopt safe and contextual advertising solutions for all users aged 17 and under, significantly increasing the number of users subjected to such advertising. App publishers who’s set their app rating for 13 and above and reframing from using age gates, will now need to implement age gate mechanism and treat their under 17 users as protected audience, with no behavioral targeting.
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