Shoal Games Ltd., a publicly traded company and makers of Rooplay, an innovative EdTech gaming platform that empowers children to play, learn and create across mobile devices and Rooplay Original Edugames featuring Garfield, was looking to massively expand their install base. Available exclusively on Android and live worldwide in the Google Play Store, Shoal Game’s mission was clear; to build a global “Netflix of Kids Games” solution, expanding their presence to all international markets.


Shoal Games promoted a subset of mini-apps globally throughout the KIDOZ network on a cost per install model that converted users to the Rooplay subscription service on an ROI positive user acquisition budget.  The campaign ran on KIDOZ for a two-month pilot and after continued into an on-going year-round campaign.


During the flight of the campaign KIDOZ generated:

  • 100,000+ installs (50K installs to Rooplay,  50K installs to Rooplay Original Edugames featuring Garfield).
  • Installs came from 170 countries.
  • Conversion Rate of clicks to installs was 3%.  
  • Higher retention with Kidoz than Facebook and Google Adword Installs.

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