BRIEF
Hasbro teamed up with Kidoz, relying on Kidoz brand-safe and kid-safe experience using smart contextual targeting to reach kids on new touch points in mobile games for their under 13 audience.
CAMPAIGN DETAILS: Video Completion (85%+) & CTR (5%+)
CAMPAIGN RESULTS: Display & MRAID & Video Mix
- 18,980,602 Impressions
- 4,963,051 Completed Videos
- 86.47% Video Completion Rate (Industry Benchmark: 76%)
- 737,661 Clicks
- 4% Click Rate! (Industry <3%)
Hasbro and Kidoz continue to work together on these and other global toy campaigns:
- Hasbro & McDonald's Happy Meal
- Lost Kitties
- Lock Stars
- Blowfish Blowup
- My Little Pony
- FurReal Friends
