Programmatic advertising is the future of digital marketing: in 2022 alone, over 90% of all digital display ad dollars transacted programmatically. The YoY growth in digital ad spend globally isn’t a surprise to industry insiders, and likely exceeded the expectations of most, yet highlights the need to ensure your campaigns are part of this important mix. Kidoz provides an excellent platform to launch programmatic campaigns that deliver results, with the ability to target specific contexts for kids and achieve your key performance indicators (KPIs). Kidoz owns the platform for marketers and advertisers who want to reach their target audience safely and effectively.
If you've never used programmatic advertising before, it can be rather technical and confusing. Kidoz has a proven track record of success, having worked with huge brands such as Lego, Mattel, and Hasbro. These brands are confident in Kidoz ability to deliver results and achieve their KPIs. Our platform's ability to target specific demographics, combined with its high click-through rate (CTR) and view-through rate (VTR), has made it a popular choice among leading brands. And our talented and creative team have exceptional attention to detail, so you can feel supported and ensure your ads are shown to the right audiences in the right places.
To ensure your programmatic campaign with Kidoz is a success, here are 5 of the best practices to keep in mind:
- Communicate your targeting and KPIs in advance: Before launching your campaign, make sure to communicate your targeting and KPIs to Kidoz. This will help Kidoz understand your objectives and tailor their platform to deliver results that meet your goals.
- Share the goals of your campaign with Kidoz: It is important to have clear, concise goals for your campaign. Share these goals with Kidoz, and they will be able to provide you with the best recommendations on how to reach your target audience.
- Decide the type of deal you want to run: Kidoz offers two types of deals – PMP (private market place) and PG (programmatic guaranteed). Choose the type of deal that is best suited to your campaign goals and budget.
- Check if the creatives are appropriate for the targeting and campaign: The success of your campaign depends on the creatives you use. Ensure that the creatives are appropriate for the targeting and campaign, and that they accurately reflect your brand and messaging.
- Choose the type of apps you would like to campaign to be in: Kidoz has a wide range of apps to choose from. Decide which type of apps you would like your campaign to be in, based on your target audience and goals.
Programmatic advertising is a highly effective way to reach your target audience, and Kidoz provides a platform that makes it easy to launch programmatic campaigns that deliver results. With a proven track record of success with huge brands such as Lego, Mattel, and Hasbro, Kidoz is a trusted choice among leading brands. By communicating your targeting and KPIs, sharing your goals, deciding the type of deal you want to run, checking the appropriateness of your creatives, and choosing the right apps, you can ensure that your programmatic campaign with Kidoz is a success.
In addition to the best practices highlighted above, it's worth noting some impressive statistics about Kidoz's ‘Kid-Safe’ programmatic advertising platform. Kidoz has generated over 95% Completion Video Rates (VCR) and over 8% Click-Through Rates (CTR) in rewarded video programmatic, which is higher than the industry VCR benchmark of 84%. For display, Kidoz can deliver a 0.60% CTR compared to the industry benchmark of 0.20%. These statistics show that Kidoz is a high-performing programmatic advertising platform that can deliver results for brands and advertisers. By leveraging Kidoz's targeting capabilities, wide range of apps, and creative team, you can ensure that your programmatic campaigns are effective and drive the desired outcomes.
Are you reaching the right audiences? Want to learn more about how Kidoz can help you start running successful Programmatic Ad campaigns? Reach out to me today and let’s refine your strategies together.