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Case Studies

Case Study: Hasbro

‍Hasbro teamed up with Kidoz, relying on Kidoz brand-safe and kid-safe experience using smart contextual targeting to reach kids on new touch points in mobile games for their under 13 audience.

September 23, 2019

Case Study: Nickelodeon - Viacom Audience Science Group

Viacom's data strategy division is a leader in developing proprietary data solutions, evident in their Audience Science Group. The division focuses on three main objectives: Audience Onboarding & Segmentation (Data Sourcing, Partnerships & Architecture), Advanced Analytics, and Digital Media Executions. The Audience Science team wanted to explore alternative distribution channels for various Nickelodeon television programming that would execute on all three main objectives.

September 23, 2019

Case Study: McDonald's Happy Meal Toys

McDonald’s runs regular campaigns on Kidoz, relying on Kidoz brand-safe and kid-safe experience using smart contextual targeting to reach engaged kids on mobile and promote Happy Meal toys.

September 23, 2019

Case Study: Crayola Funny Faces

Crayola has been inspiring artistic creativity in children since its first crayons appeared in 1903. The tools that children have at their disposal to explore and express their emotions through art have evolved over the last 100+ years. Realizing the rapid adoption of mobile technology by children – starting even as early as the toddler stage – Crayola is continuously developing products on the cutting edge of art and technology. Funny Faces is an example of Crayola’s leading innovation in the space.

September 23, 2019

Case Study: Disney Studios Mobile Games

Disney Studios teamed up with Kidoz, relying on Kidoz brand-safe and kid-safe experience using smart contextual targeting to reach kids on new touch points in mobile games for their under 13 audience.

September 23, 2019

Shoal Games Successfully Leverages Kidoz to Increase User Acquisition

Shoal Games Ltd., a publicly traded company and makers of Rooplay, an innovative EdTech gaming platform that empowers children to play, learn and create across mobile devices and Rooplay Original Edugames featuring Garfield, was looking to massively expand their install base. Available exclusively on Android and live worldwide in the Google Play Store, Shoal Game’s mission was clear; to build a global “Netflix of Kids Games” solution, expanding their presence to all international markets.

April 30, 2018

Kidoz Boosts YouTube Views and Subscriptions With Smart Recommendations for the Sgt. Stubby Movie

Fun Academy Motion Pictures is a Georgia-based film studio bringing innovative educational entertainment to audiences worldwide. Their first fully-featured animated movie, Sgt. Stubby: An American Hero, is based on the true story of a dog who was the first to be promoted to the rank of Sergeant in the U.S. Army, remains the most decorated dog in U.S. Armed Forces history and is widely considered the forerunner to the Army’s working dog program.

April 23, 2018

Case Study: Viacom Audience Science Group

‍Viacom's data strategy division is a leader in developing proprietary data solutions, evident in their Audience Science Group. The division focuses on three main obectives: Audience onboarding and segementation (data sourcing, partnerships & architecture), advanced analytics, and digital media executions. The Audience Science team wanted to explore alternative distribution channels for various Nickelodeon "television" programming that would execute on all three main objectives.

October 15, 2017

Case Study: Gigi & Buba

Gigi & Buba, a successful childrens oriented app developer from Austria was founded in 2013 by Emanuel Amler. After 10 years of working on films, commercials and games, Amler got inspired by his daughter and wanted to focus ono the age range that the mobile gaming industry overlooks. The company’s first few app releases reached moderate success. the company had its hopes set high on their biggest project in development, a tamagotchi-like game called “My Talking Teddy.”

October 2, 2017

Case Study: Cinnamon Toast Crunch Square Off

Cinnamon Toast Crunch, a perennial favorite of children cereals by General Mills is continuously vying to stay in the public's eye and in childrens' bowls using cutting edge advertising that dates back over thirty years. The company has primarily used linear television spots lasting around thirty seconds and wanted to explore a longer, native video format lasting three minutes. The idea: to see if a panel of kids can guess the answer of a fellow child being interviewed in Times Square.

October 1, 2017

Case Study: Burst Campaign for Kids Apps - Quality Users in High Volume

‍Launched in 2012, GoKids! has been the proud publisher of many wonderful educational mobile apps for kids. After successful apps like Animal Farm and ABC for Kids, the company was ready to release a new app - Learning Professions for Kids. To create a launching momentum, GoKids! needed a significant boost of users who would actually appreciate the app - real, engaged, highly segmented kids. That's where KIDOZ fit perfectly in.

January 10, 2017
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