Blog

Kidoz Insights and Updates

Discovering Untapped Attention: Why Mobile Gaming Is the Next Big Opportunity for Brands

Beyond the feed lies a powerful space for engagement and here is how brands can connect with emotionally invested audiences through mobile play.

Posted by

Stacey McDowall

Safety and Compliance

New COPPA Amendments: What Brands and Publishers Need to Know

With major changes proposed to COPPA, Kidoz explains how brands and publishers can adapt, stay compliant, and lead in the new era of privacy-first digital engagement.

Posted by

Stacey McDowall

Investor Relations

Kidoz Hits $10.7M in Q4 Revenue: A Record Quarter and a Glimpse Into the Future of Kid-Safe Ad Tech

Fueled by global brand demand and contextual innovation, Kidoz ends 2024 with major momentum and a powerful start to 2025.

Posted by

Stacey McDowall

Video Games

Leveling Up: Study Finds Video Games May Boost Kids’ IQ

New research reveals that time spent gaming isn’t just fun: it’s fueling cognitive growth and unlocking learning potential.

Posted by

Stacey McDowall

Jobs

We Are Hiring!

Join the Kidoz Team as Our New AdOps Programmatic Advertising Campaign Manager

Posted by

Stacey McDowall

Marketing

The Kidoz Playbook: Your Guide to Gaming & Digital Advertising

The Kidoz Playbook is your new go-to video series for expert insights on gaming, brand-safe advertising, and reaching Gen Alpha where they play.

Posted by

Stacey McDowall

News

Kidoz CEO Jason Williams Appointed Co-Chair of IAB Canada Gaming Committee

Elevating the voice of gaming in digital advertising with industry leadership that drives change.

Posted by

Stacey McDowall

Mobile Games

Gaming Reigns Supreme: The Entertainment Industry’s Powerhouse

With $200 billion in annual revenue, gaming rivals TV and streaming as the dominant force in entertainment. Here’s why brands need to expand into gaming now more than ever!

Posted by

Stacey McDowall

Apps

Kidoz Expands with Subara: More Premium, Kid-Safe Mobile Inventory!

Subara Games have officially joined the Kidoz network, giving brands even more high-quality, COPPA-compliant opportunities to engage young audiences.

Posted by

Stacey McDowall

Events

Till Next Year, New York Toy Fair

Wrapping up an inspiring week at NY Toy Fair, where Kidoz connected with industry leaders and showcased the future of safe, engaging digital advertising for kids' brands!

Posted by

Stacey McDowall

Events

Kidoz is Heading to NY Toy Fair 2025 – Let’s Connect!

Join CEO Jason Williams and VP of Sales Rich Allport at the biggest US toy industry event of the year to explore how brands can engage young audiences with safe, high-impact digital advertising.

Posted by

Stacey McDowall

Marketing

The Mobile Gaming Ecosystem: How Brands Can Win in 2025 and Beyond

See the exciting new co-authored article from Kidoz and IAB on how mobile gaming is a must for brands wanting to connect with audiences.

Posted by

Stacey McDowall

Marketing

From Play to Pay: How Gaming Shapes Kids' Spending Habits

As kids make their first digital purchases in games, they’re learning real-world spending habits. Discover how gaming influences financial literacy and what it means for brands.

Posted by

Stacey McDowall

Events

Spielwarenmesse Toy Fair 2025: How Kids' Brands Are Adapting to a Changing Media Landscape

From the decline of linear TV to the rise of gaming and CTV, brands are redefining their strategies to engage young audiences. Here’s what we learned from the biggest toy industry event of the year!

Posted by

Nadav David

Events

London Calling: Our Wrap-Up from Toy Fair UK

From toy launches to the rising influence of gaming, our wrap-up of this year's UK Toy Fair highlights the key takeaways and what's shaping the future of play and brand engagement.

Posted by

Jason Williams

Events

Kidoz Is Going Global: Join Us on Our 2025 World Tour!

Join us at London, NYC, and Nuremberg Toy Fairs and get to know our cutting-edge ad solutions and how your brand can connect with the next generation of audiences.

Posted by

Stacey McDowall

Marketing

Capturing Attention: Redefining Success in Kids’ Advertising

Why meaningful engagement, not impressions, is the future of advertising for Gen Alpha in a content-saturated world.

Posted by

Nadav David

Marketing

Adapting Beyond TikTok: Why Mobile Gaming Is the Key to Reaching Gen Z and Gen Alpha

With uncertainty around TikTok's future in the US, brands must explore mobile gaming as the ultimate platform for safe, engaging, and effective advertising.

Posted by

Stacey McDowall

CEO

Wrap Up 2024: A Message from Our CEO Jason Williams

Reflecting on a year of progress, resilience, and innovation, as we prepare for even greater opportunities in 2025.

Posted by

Stacey McDowall

Events

Kidoz is Heading to Toy Fair UK 2025!

Learn how Kidoz is helping toy brands engage young audiences safely and effectively at the UK’s largest toy industry event of the year!

Posted by

Stacey McDowall

Marketing

Marketing Safely to Gen Alpha During the Holiday Season with Mobile Gaming

This digital natives generation is growing up immersed in mobile tech however, marketing to this audience requires careful attention to safety, compliance, and creating meaningful connections.

Posted by

Stacey McDowall

Monetization

Navigating the AppLovin Decision: A Guide for Developers with Kids and Mixed Age Audiences

AppLovin's SDK recent ban for under-13 apps highlights compliance challenges, and Kidoz provides solutions for safe and effective monetization.

Posted by

Eldad Ben Tora

Safety and Compliance

A Safer Digital World for Kids: Kidoz Applauds Australia's Move to Restrict Social Media for Under-16s

As Australia advances legislation to protect children from social media risks, Kidoz champions the change, offering brands a COPPA+GDPR compliant, kid-safe alternative through mobile games.

Posted by

Stacey McDowall

Mobile Games

When Life Gives You Mustard: Cooking Up Fun in Kid-Safe Mobile Games

As the internet celebrates mustard in the wake of Kendrick Lamar’s surprise album, we’re highlighting food-themed games that bring the condiment craze to life in a fun, family-friendly way.

Posted by

Stacey McDowall

Marketing

Gaming: The Social Hub for Gen Z and Gen Alpha

Explore how gaming is the new social hub for Gen Z and Gen Alpha, and how your brand can connect authentically with these dynamic communities.

Posted by

Stacey McDowall

Mobile Games

Behind the Screens: Episode 2

Meet Cecile, our AdOps Maestro who loves gaming and shares her top 5 mobile games and her top reasons for playing.

Posted by

Stacey McDowall

Infographics

Capturing Gen Z’s Attention: Key Insights for Brands in Mobile Gaming

Explore our latest infographic for essential strategies to connect with Gen Z in mobile gaming.

Posted by

Stacey McDowall

Mobile Games

Level Up the Spooky Factor! Halloween-Themed Mobile Games Bring Brands Closer to Trick-or-Treaters Everywhere

Discover how Kidoz’s premium ad network transforms Halloween themed in-game ads into unforgettable brand experiences, perfect for capturing the festive spirit and audience engagement this season.

Posted by

Stacey McDowall

Brands

Brand Loyalty Path: From Discovery to Long-Term Retention

Discover how brands can create lasting loyalty through tailored in-game ad strategies and how Kidoz's in-game ad solution helps build connections across every life stage.

Posted by

Stacey McDowall

Marketing

Engaging the Next Generation: Why In-Game Ads Are Key to Reaching Young Gen Z in 2025

With the future of TikTok and Google Ads in question, marketers need to diversify, and in-game ads, powered by Kidoz, are the perfect solution to engage Gen Z’s youngest audiences.

Posted by

Stacey McDowall

Events

Kidoz Inc. CEO Joins Industry Leaders to Discuss the Future of Gaming in Canada

As gaming evolves, Jason Williams, Kidoz CEO, will offer key insights on privacy, market trends, and the future of gaming investments at an exclusive panel event.

Posted by

Marketing

Gear Up for Black Friday: Why Early Preparation is Key for Engaging Youth Audiences

Discover how planning ahead can help your brand capitalize on the significant buying power of kids and teens this Black Friday

Posted by

Stacey McDowall

Mobile Games

The Minecraft Movie is Coming - Discover Kidoz' Top 5 Kid-Safe Mobile Games for Fans and Brands!

Get ready for the new Minecraft movie by exploring Kidoz' curated list of Minecraft-inspired mobile games on our network Perfect for kids and brands looking to engage with a creative, highly engaged audience!

Posted by

Stacey McDowall

Apps

"Behind the Screens," Featuring Our Very Own CEO Jason Williams!

Take a behind the 'screens' look into the mobile gaming habits of our team members, and learn about the latest and greatest games they're playing!

Posted by

Stacey McDowall

Press Releases

COPPA 2.0 Is Coming: Transform Your Gen Z Strategy

Stay ahead of the curve with tailored strategies that ensure your advertising remains effective and compliant in the evolving landscape of COPPA 2.0

Posted by

Stacey McDowall

Brands

Reaching for the Olympic Spirit: How Brands Can Engage Kids Post-Games with Safe In-Game Ads

Leverage the lasting excitement of the Olympics to connect with young audiences through interactive, COPPA-compliant advertising with Kidoz.

Posted by

Stacey McDowall

Press Releases

PRESS RELEASE: Kidoz Thrives as COPPA 2.0 Approved by US Senate Forcing Platforms to Adopt Safe Advertising for Under 17s Online

Read our latest Press Release on our support for COPPA 2.0, the updated Children’sOnline Privacy Protection Act

Posted by

Jason Williams

Mobile Games

The Future of Gaming Is Here

As mobile gaming becomes the primary gateway for young gamers, Kidoz’s COPPA-compliant ad solutions offer a secure and engaging platform for advertisers to reach youth audiences.

Posted by

Stacey McDowall

News

KIDOZ AT COMIC-CON: Exploring the Future of Video Games with Kidoz’ EVP of Product & Technology, Tarrnie Williams Jr.

Join Tarnnie Jr and other industry leaders as they explore the transformative power of video games and their cultural impact at San Diego Comic-Con's panel, "Video Games: Gamer to Greatness."

Posted by

Stacey McDowall

Apps

Supermarket Simulators: The New Trend in Mobile Gaming

Discover how the rise of supermarket simulation games is reshaping the mobile gaming landscape and how Kidoz helps brands reach young audiences safely and effectively.

Posted by

Stacey McDowall

Apps

"My Talking Hank: Islands" Launches on the Kidoz Network!

Kidoz is excited to welcome Hank to our trusted in-app ad network

Posted by

Stacey McDowall

Apps

Beat the Boredom: Top Kid-Friendly Games to Make Summer Unforgettable

Make This Summer Unforgettable with Safe and Engaging Mobile Games for Kids

Posted by

Stacey McDowall

Mobile Games

Engage Fans with Maya Hawke’s Favorite Mobile Games

As Inside Out 2 hits theaters on June 14, discover how the star Maya Hawke’s top mobile games on the Kidoz SDK network provide an ideal platform for brands to connect with a passionate and engaged audience.

Posted by

Stacey McDowall

News

The Latest Report from Fundamental Research Group

Highlights include Kidoz' 7% YoY revenue growth, impressive 13 pp increase in gross margins, and revised positive EPS forecast for 2024.

Posted by

Stacey McDowall

Mobile Games

Engage Young Audiences During the Summer 2024 Olympics

Discover how Kidoz' targeted in-game ad solutions can help your brand connect with the highly engaged youth demographic during the Olympics.

Posted by

Stacey McDowall

Apps

Exciting News: Kidoz Welcomes SUBARA to Our SDK Network!

Discover how Kidoz's latest integration with SUBARA's top-rated apps enhances advertising opportunities, offering brands a safe and engaging platform to reach diverse audiences.

Posted by

Stacey McDowall

Events

The Digital Marketing Summit 2024: Event Recap

See the highlights from this years DMS!

Posted by

Allen Fan

Press Releases

Kidoz Inc. Press Release: CEO Unveils Strategy Behind Q1 2024 US$1.79 M Revenue

Read our latest press release and watch the interview of our CEO Jason Williams.

Posted by

Stacey McDowall

Employee Spotlight

Employee Spotlight: Tony Lee

Shining a spotlight on our exceptional team members from around the globe.

Posted by

Stacey McDowall

Sales

Get to Know Your Audience Like Never Before with Kidoz Insight

Discover deeper insights through engaging surveys and quizzes designed to connect with your audience and drive informed decisions.

Posted by

Stacey McDowall

Apps

Unlocking Brand Engagement: How You Can Reach Millions of Casual Gamers

Discover how Kidoz's extensive network provides brands access to top-ranking casual games, opening doors to unparalleled opportunities for engaging with millions of active users worldwide.

Posted by

Stacey McDowall

Mobile Games

May the Fourth Be With You: Celebrating Star Wars Day with Our Top 5 Star Wars Themed Mobile Games

Get in on the Action on Star Wars Day with Kidoz' Collection of Mobile Games, Taking You to a Galaxy Far, Far Away!

Posted by

Stacey McDowall

Events

Possible 2024: The Kidoz Wrap-Up

Our key takeaways and reflections from our time at Possible 2024, where industry leaders converged to shape the future of advertising and marketing.

Posted by

Ryan Lexer

Press Releases

Kidoz Inc. Announces 2023 Total Revenue of $13,326,824

Our 2023 Audited Financial Results are Available in Our Latest Press Release

Posted by

Stacey McDowall

Apps

Exciting News: Thief Puzzle is Now Part of the Kidoz SDK!

Discover New Engagement Opportunities for Your Brand with one of TapNation's Most Popular Games

Posted by

Stacey McDowall

Jobs

Join Our Team: We Are Seeking an Experienced Senior Engineer

Shape the Future of Mobile Advertising and Technology with Us: We Are Looking for a Senior Engineer to Join Our Team

Posted by

Stacey McDowall

Jobs

Exciting Opportunity Alert - Kidoz is hiring!

We're thrilled to announce a fantastic opportunity for a Full-Time Sales Manager to join our dynamic Global Sales department!

Posted by

Stacey McDowall

Safety and Compliance

Kidoz and GDPR-K Compliance: Safeguarding Children's Digital Privacy

Learn more about how Kidoz not only meets but exceeds the requirements set forth to safeguard children's personal data

Posted by

Eldad Ben Tora

Events

Embrace the Future: Join Us at Possible Conference 2024

Don't miss out on the future of digital advertising – connect with Kidoz at Possible and be part of the innovation journey!

Posted by

Stacey McDowall

Programmatic

Revolutionize Your Programmatic Advertising with Kidoz’ COPPA-Compliant Technology

Start delivering smart programmatic advertising solutions for safer and more effective campaigns

Posted by

Stacey McDowall

Apps

Reaching Your Target Audiences: Our Top 5 Apps for Kids and Teens

Kidoz massive reach enables brands to build connections with young audiences, with complete safety and compliance

Posted by

Stacey McDowall

Employee Spotlight

Employee Spotlight: Shannon Harrison

Meet Our Team: Celebrating the Stories and Talents of Kidoz' Exceptional Employees

Posted by

Stacey McDowall

Jobs

We Are Hiring!

Exciting Opportunity to Shape the Future of Design with Our Innovative Team - Check Out Our Latest Opening!

Posted by

Stacey McDowall

Marketing

TapNation Partnership Unveils Game-Changing Mobile Advertising Opportunities for 2024!

Explore Exciting New Horizons in Mobile Advertising with Kidoz+TapNation

Posted by

Ryan Lexer

Marketing

Slam Dunk Marketing: Reaching Young Basketball Fans Safely During the 2024 NBA All-Star Weekend

Discover How To Put Your Brand in the Game with Contextual Targeting and Child-Safe Advertising from Kidoz

Posted by

Stacey McDowall

Safety and Compliance

Leading the Charge for Children's Digital Privacy: Recap of Our CEO's Presentation at the PRIVO Children's Privacy Summit

Explore Our Commitment to Safe Digital Experiences for Children, as Our CEO Jason Williams Addresses Industry Leaders at this years PRIVO Children's Privacy Summit

Posted by

Jason Williams

News

Taipei Game Show: Conference Wrap Up

Dive into the Excitement and Innovation of Taipei Game Show 2024 as We Share Highlights from Our Journey Through Asia's Premier Gaming Event

Posted by

Allen Fan

News

Exciting News! Kidoz is Heading To Kidscreen Summit 2024!

Join Kidoz at Kidscreen Summit, Where Innovation Meets Imagination in the Children's Media Industry. Explore Cutting-Edge Advertising Solutions Designed Specifically for Young Audiences.

Posted by

Stacey McDowall

Apps

Looking for Gen Z and Gen Alpha: 5 Makeup and Beauty-Fun Apps to Compliment the Viral TikTok Trend

Dive into the Latest Beauty Buzz: Discover Must-Have Apps to Amplify Your Brand in the Viral TikTok Beauty Realm!

Posted by

Stacey McDowall

News

Navigating the Crossroads of Contextual Advertising Amidst FTC's COPPA Rule Revision

CEO Jason Williams is featured in the latest AdExchanger piece that focuses on data privacy and the FTC's proposed changes to COPPA

Posted by

Jason Williams

CEO

A Reflection on Achievements, Challenges, and Future Horizons: Year-End Insights from Our CEO

Insights and vision of our CEO, summarizing the exciting prospects that defined our journey in 2023.

Posted by

Jason Williams

News

Celebrating 8 Years of Innovation and Impact

Join us in commemorating our SDK 8th anniversary as we reflect on the milestones, partnerships, and achievements that have shaped our incredible journey.

Posted by

Stacey McDowall

Apps

ANNOUNCING: Guess Their Answer

We are excited to Introduce the newest app to join the Kidoz Network - mega hit 'Guess Their Answer'

Posted by

Stacey McDowall

Press Releases

Kidoz Inc. Achieves Milestone Q3 Revenue: A Conversation with CEO Jason Williams Unveils Future Plans

Explore the success story behind our Q3-23 revenue of US$2.8M and gain exclusive insights into the exciting steps planned for 2024

Posted by

Stacey McDowall

Press

Announcing Kidoz CEO Jason Williams as Speaker at the 2024 Children's Digital Privacy Summit

Hosted by Privacy Experts PRIVO, Jason will join other privacy professionals and industry leaders as they discuss crucial topics surrounding children's digital privacy matters.

Posted by

Stacey McDowall

Apps

Announcing: CROSSY ROAD

Join us in celebrating the addition of Crossy Road on the Kidoz Network!

Posted by

Stacey McDowall

Safety and Compliance

Empowering Youth and Protecting Privacy: The Safer Path of In-App Advertising in Mobile Games

Exploring safer advertising choices in the wake of Meta's new European Subscription model for kids and teens.

Posted by

Stacey McDowall

Mobile Games

Mastering Engagement in Mobile Gaming: How Brands Can Level Up Their Strategy

Discover strategies for captivating mobile gamers with this comprehensive guide from Kidoz

Posted by

Stacey McDowall

Apps

Exciting News: Welcoming Three New Global Apps to Our Network!

Elevate your mobile advertising strategies with Kidoz and our three new featured app partners!

Posted by

Stacey McDowall

Employee Spotlight

Employee Spotlight: Nadav David

Shining a spotlight on our exceptional team members from around the globe

Posted by

Stacey McDowall

News

Solidarity and Continuity from Kidoz Leadership

A special message from Kidoz

Posted by

Stacey McDowall

Safety and Compliance

Kidoz: Your Trusted Partner in Ensuring Brand Safety and Combating Ad Fraud

Your brand's guardian in the digital advertising world – partner with Kidoz for unwavering trust and security for your mobile ad campaigns.

Posted by

Stacey McDowall

Marketing

Fur-tastic Marketing: Why 'Pets' Are Always in Style for Kids and Brands

Pets and kids go hand in hand like PB & J, so it is no surprise that this also applies in the world of mobile marketing. Are you curious how your brand can be a part of this timeless pairing?

Posted by

Stacey McDowall

Marketing

Unlock the Magic of the Season: Plan Your Holiday Campaign with Mobile In-App Ads from Kidoz

By combining the magic of mobile in-app ads for kids with unique playable ad ideas! Your brand can create a holiday campaign that not only captures hearts but also brings joy and wonder to families around the world., with Kidoz.

Posted by

Stacey McDowall

Safety and Compliance

Upholding Privacy and Trust: Our Commitment to Safety Standards in Family Friendly Mobile Advertising

In an era where privacy concerns are at an all-time high, everyone deserves to have control over their personal information, especially when working within family-friendly mobile advertising.

Posted by

Stacey McDowall

Mobile Games

Mobile Gaming 101

Mobile gaming is a golden opportunity for brands to connect directly to their core audiences, and build long term value.

Posted by

Stacey McDowall

Marketing

Engage, Play, Convert: The Art of Gamification in Mobile Advertising

Gamification is a dynamic advertising approach that infuses gaming elements into ad experiences, captivating audiences, fostering brand loyalty, and driving higher levels of engagement and conversions for modern brands.

Posted by

Stacey McDowall

Programmatic

Mastering Programmatic Mobile Ads: Strategies for Success Without Data Targeting

Kidoz takes the frustration and complexities out of navigating programmatic ads - safely and compliantly - without data targeting

Posted by

Stacey McDowall

Marketing

Striking the Perfect Balance: Crafting Exciting and Ethical Advertising Campaigns for Kids!

Your guide to creating engaging and responsible advertising campaigns for Kids

Posted by

Stacey McDowall

Marketing

The Only CTR Comparison Chart You Will Ever Need

Embrace the power of in-app mobile ads with a high CTR to skyrocket your campaign's success and achieve remarkable results.

Posted by

Stacey McDowall

News

Feature: FTC Cases Thrust COPPA Compliance Into the Spotlight

Kidoz CEO Jason Williams and Compliance Weekly elaborate on the how heightened FTC enforcement puts COPPA compliance at the forefront of data privacy.

Posted by

Stacey McDowall

News

Navigating A New Era: Understanding the California Advanced Advertising Data Capabilities

Adapting to regulatory changes in the wake of the new AADC and what it can mean for you and your business.

Posted by

Stacey McDowall

Press

Event Announcement: Kidoz at the 2023 Licensing Expo

Our very own VP of Sales, Rich Allport will be at this year's Licensing Expo, the world's largest licensing trade show, in Las Vegas June 13-15.

Posted by

Stacey McDowall

Mobile Games

Embracing Diversity and Inclusion in the Mobile Gaming Industry

Paving the way for inclusive mobile gaming and advertising experiences, insights and actions from Kidoz.

Posted by

Stacey McDowall

Press

Safety In Mobile Advertising: A Priority Amidst Meta's Privacy Fine

Discover what's needed to safeguard user data, maintain trust, and ensure a secure and ethical mobile advertising environment in light of recent privacy concerns with Meta and others.

Posted by

Stacey McDowall

Mobile Games

The Top 10 Mobile Game Markets Across the Globe

Discover the lucrative opportunities and key insights within the diverse and thriving global mobile game markets, as we delve into the biggest markets in the world.

Posted by

Stacey McDowall

Press

Announcing: CEO Jason Williams at IAB State of the Nation Event

This is the “do not miss” annual digital advertising summit that will be taking place again on May 31, 2023.

Posted by

Stacey McDowall

Marketing

Mobile Surveys Done Right: Best Practices and Proven Tactics

Maximizing survey effectiveness: tips and proven strategies for conducting Mobile Surveys with Kidoz.

Posted by

Eldad Ben Tora

Marketing

Why Safe Advertising for Children Matters More Than Ever

Brands and digital marketers have a responsibility to create advertising that not only resonates with target audiences but also does not cause harm in any way. Nowhere is this responsibility more critical than when it comes to advertising to children.

Posted by

Stacey McDowall

Marketing

Advertisers Shift Budgets From YouTube To Mobile Games. This Is Why.

It's more important than ever for brands to be cautious when advertising to kids: inappropriate content, lack of control over ad placement, privacy concerns, and regulatory compliance are all factors that brands need to consider, and mobile in-app ads are the better choice.

Posted by

Eldad Ben Tora