As the 2024 NBA All-Star Weekend approaches, the excitement among basketball-lovers is palpable. From February 16th to 18th, 2024, audiences of all ages will be glued to their screens, following the action-packed events, and brands will be looking to connect with these enthusiastic fans. But how? Not all brands have the mega budgets required for on-air spots, but still want to capitalize on the event somehow. Enter: in-app ads. And not just generic campaigns, but meaningful connections with the right audiences at the right times.
Connecting with Young Fans Where They Play
Today, children spend a significant amount of time on their devices, engaging with content that resonates with them (on average, 2-12 year olds spend over 6 hours per week playing mobile games). With the Kidoz in-app network, brands can seamlessly integrate their messages into the apps that kids love and trust. Whether it's during breaks between All-Star events or while exploring their favorite basketball-themed games, our platform ensures brands are part of the fun and excitement.
Access to Top Basketball-Themed Apps for Kids
We've carefully curated a network of the most popular and age-appropriate basketball-themed apps for children. From interactive games and quizzes to educational content and storytelling apps, we offer access to a diverse range of apps that capture the imagination of young basketball enthusiasts. Here are our top 5 basketball themed apps:
Safe and Contextual Targeting
First and foremost, brands need to keep both children and themselves safe in digital worlds. Kidoz’ commitment to safety and compliance goes above and beyond any other network. Our solution is COPPA and GDPR compliant, and certified by safety PRIVO (see our case study with them to learn more). We utilize contextual targeting techniques to deliver relevant ads without the need for data collection or tracking. By understanding the context of the content being consumed, we ensure that brands can reach their target audience effectively while maintaining a safe and compliant environment for young users.
Engaging and Interactive Experiences
In-app advertising doesn't have to disrupt the user experience: it can also complement it. Brands can create immersive and interactive experiences that enhance children's engagement with their favorite apps - all by partnering with Kidoz. From mini-games and challenges, there are countless opportunities for brands to captivate young basketball fans and spark their creativity. One of the most effective methods is with AAA game ads and rich video animated frame ads. These achieve the highest engagement metrics of all in-app ads, and Kidoz has an entire in-house game ads team to help your brand from concept to completion. See some of our previous examples here to get your creative juices flowing.
Don't miss out on the opportunity to engage with young basketball fans during one of the most exciting weekends of the year. Kidoz is ready to help your brand score big with our in-app network. Contact us today to learn more about our advertising opportunities and how we can help your brand stand out during the 2024 NBA All-Star Weekend.
Stacey McDowall
