Empowering Youth and Protecting Privacy: The Safer Path of In-App Advertising in Mobile Games

‍Meta's recent policy change to offer a subscription option for Facebook and Instagram in Europe, allowing users to enjoy the platforms without ads, raises important questions about advertising and privacy. While they aim to comply with evolving regulations, we believe that in-app advertising within mobile games offers a safer and more responsible way for brands to reach younger audiences.

The Importance of Ad-Supported Mobile Games

At Kidoz, we are strong advocates of ad-supported mobile games. It not only provides users with access to personalized products and services regardless of their economic status but also empowers small businesses to connect with potential customers, foster growth, and stimulate the European economy. Good quality advertising plays a pivotal role in creating new markets and driving business expansion within mobile games.

Privacy and Responsibility

One of the key concerns in digital advertising, especially when targeting children and teenagers, is privacy and data protection. With Meta's subscription model, users can opt to pay to have their information not used for ads. However, in-app advertising in mobile games is inherently privacy-conscious. The majority of in-app ads within mobile games do not rely on extensive user data. They focus on context and are less invasive, providing a safer environment for younger audiences.

Empowering Users

We believe that user empowerment is essential. Meta's approach provides users with the choice to opt out of ads completely - for a fee. In contrast, in-app advertising in mobile games empowers users to engage with ads that are contextually relevant to their gameplay, ensuring that the ad experience is integrated seamlessly into the overall gaming experience.

A Responsible and Safer Choice

In-app advertising in mobile games is designed to be a responsible and safer choice for reaching audiences, particularly children and teenagers. It respects their privacy, delivers relevant content, and fosters a seamless integration of ads within a controlled environment.

COPPA and GDPR Compliance

Kidoz is fully committed to safety and compliance with the Children's Online Privacy Protection Act (COPPA) and the General Data Protection Regulation (GDPR). We ensure that our advertising practices adhere to strict regulations and guidelines, guaranteeing a safe and secure environment for young users. We also are certified by IAB Canada and PRIVO (Leaders in Children’s Online Privacy, Age Assurance & Consent Management).  You can see our full suite of privacy policies here. 

While Meta's subscription model provides an option for users to avoid ads, in-app advertising in mobile games continues to advocate for the importance of responsible advertising while ensuring a safer space for young users. As the digital landscape continues to grow and evolve, we here at Kidoz are dedicated to providing an environment where advertisers can effectively reach their audience while prioritizing user privacy and security.