Kidoz, one of the most popular SDK’s for Kid focused apps, has announced the availability of an official plugin for TOPON mediation (formally UpArpu).
App publishers who are using TOPON mediation to manage their monetization SDK’s can now add Kidoz Kid Friendly Ads to their apps, natively via the TOPON Dashboard.
- Topon Android SDK is supporting Kidoz’s Rewarded Video, Interstitial and Banner.
- Topon iOS SDK is supporting Rewarded Video and Interstitial,
Mediation platforms like TOPON, Admob, IronSource and others allow publishers to manage multiple advertising networks through one system, aggregating all their data in a single dashboard.
The mediation platforms open multiple ad networks to bid on each potential impression resulting in better CPMs for the publisher.
Mediation platforms allow publishers to prioritize ad networks based on CPM’s in different regions or for different audiences. For example, an App publisher can prioritize Kidoz for its under 13 traffic and maximize their revenues in a complaint way.
Kidoz has released a plugin for Admob mediation allowing any publisher using AdMob to connect to Kidoz Demand as a Custom Event, and the solution is used by dozens of publishers.
Kidoz also supports Tag based integration (Non SDK) for publishers using IronSource Mediation.
TopOn is an ad mediation platform that helps global app developers to find a perfect fit for your monetization strategy. Based on the intelligent mediation management tool by big data, TopOn provides developers with convenient monetization management functions such as waterfall layering, header bidding, segment group, A/B test, cross-promotion, API management, etc., to quickly implement refined operation strategies. At the same time, it is equipped with multi-dimensional data reports, accurately compares the advertising platform API data and displays in detail key data such as user duration, advertising display frequency, DEU, LTV, retention, etc., to help developers maximize advertising revenue. On May 2020, TopOn announced the completion of tens of millions of yuan in Pre-A round financing. The investor was Shanghai Xianqin Venture Capital Co., Ltd.