How Much More Effective are Video and Playable Ads?

By October 15, 2017 No Comments

With beyond a shadow of a doubt the most popular format in advertising today is video. There’s been so much written on the topic that we don’t need to harp on it further.

However, what we’d like to add to the pile is something we recently found throughout many campaigns across the Kidoz network, just how much more effective video ad units are compared to static ad units.  In our testing, campaigns that displayed static images and video units of the same promotion, saw a jump of almost 3 times more clicks from video creative (12%) when compared to static creative (3%) and almost 3.5 times the amount of installs from .45 installs per 1,000 views from static creative to 1.97 installs with video. (See graphs below)

What is our take away from these A/B tests?  The more you expose a user with what they are about to download, the better the conversion rate and overall quality of the traffic will be in terms of loyalty – decreasing the rate of attrition.  It’s also worth mentioning that Playable ads, a more integrated and interactive unit, and are now available on the Kidoz network, are showing excellent performance similar to video ads.  These units allow users taste of the brand via a trial or mini-game.  Playable ads enable a far greater engagement within the apps they are hosted in.

About KIDOZ:

KIDOZ is the leading COPPA-compliant mobile network for kids, reaching over 60 million kids and parents a month. If you would like more information on how Rewarded Video and Playable ad units can be a game changer for your business and how to effectively implement these units within your current and future apps, reach out to today.