Take a look at kids’ app charts and you will see something awesome: kids love apps that teach them something. This is a fact Manoj Sharma of Greysprings knows well. His company creates experiential learning games kids love. Manoj spoke with KIDOZ about developing games for kids, and how to build a userbase for kids’ apps.
Give us the elevator pitch for Greysprings. What does your company do?
We work to make learning fun for preschool kids. Greysprings is an educational software company, our motive is to provide experiential learning for kids.
When and what was the big breakthrough for Greysprings?
Our first application was released on Windows three years ago, and we got good traction because we were early in the space. A year later we released on Android and iOS, and we remained on the top charts in India that year. Now we are working with KIDOZ and our apps are in the top 100 in the US charts.
Do you see trends in the types of games people are creating?
Especially in the preschool segment a lot of similar games have been created in the last 3 to 4 years. Greysprings is working closely with teachers and educators to develop a strategy to differentiate ourselves from what is available in the market.
What are a few of your favorite Greysprings games?
My favorite games are Kindergarten Kids Learning and Kids Preschool Learning Games, which both mix fun with conventional learning and provide a balance kids enjoy. In Kindergarten Kids Learning kids learn a concept and are tested through a quiz format. And, Kids Preschool Learning Games has a variety of activities that makes it stand out for young players.
How does the growth strategy differ for the kids segment? What should a studio keep in mind when creating a game for kids?
We approach everything by asking how we can make a product useful for users, and follow by looking at user feedback. We see that if we keep these two things in mind growth will follow because growth is a byproduct of providing customers with what they need.
We work closely with teachers, who work closely with designers, who work closely with engineers with the aim of creating an educational experience that is awesome for kids.
Our main feedback mechanisms are store reviews and analytics instruments that we have implemented. We analyze which sections people are playing and where players are exiting the app. We also work directly with teachers and kids in schools from the beginning, we watch kids and observe what they like and how they are playing.
What was the single best decision you’ve made,business-wise?
Two years ago we started developing games with a bigger focus on fun rather than learning, and after a couple products we found that educational games were a better fit for us. That has been our focus for 8 months now, and the results and response from players have shown that this was the right move.
We have also seen the importance of time to market, and that if you want to take risks and experiment you should do it fast. Even if you are unsure of certain aspects try and fail fast, learn fast, and move on.
What advice can you offer for anyone getting into the kids’ app space?
The space is crowded and is competitive these days, and to succeed one has to understand the customers. So it is important to have direct feedback, which is complicated because our customers are kids. Feedback must come through parents when you are talking to kids who are younger than 8 years old. This complexity creates different challenges, but with the right learning experience and fun you can build your brand.
You can find out more about Greysprings here: www.greysprings.com