Case Studies

Case Study: McDonald’s Happy Meal Toys

By September 23, 2019 No Comments

BRIEF
McDonald’s runs regular campaigns on Kidoz, relying on Kidoz brand-safe and kid-safe experience using smart contextual targeting to reach engaged kids on mobile and promote Happy Meal toys.

CAMPAIGN DETAILS: Banners + Video + Playable Games

CAMPAIGN RESULTS:
Video:
5,310,496 Impressions & 447,493 Clicks
8.43% CTR (Industry <3%) & 87.51% VCR (Industry : ~76%)

Playable: >10% Engagement with 90,516 total interactions

Banner:
23,518,808 Impressions & 24,719 Clicks
0.11% CTR

McDonald’s and Kidoz continue to work together and expand the campaign list which includes:

Super Mario
Incredibles 2
Spider Man
Hello Kitty
Pokémon
Justice League
Hasbro Gaming
And more…