Case Studies

Case Study: Hasbro

By September 23, 2019 No Comments

BRIEF

Hasbro teamed up with Kidoz, relying on Kidoz brand-safe and kid-safe experience using smart contextual targeting to reach kids on new touch points in mobile games for their under 13 audience.

CAMPAIGN DETAILS:  Video Completion (85%+) & CTR (5%+)

CAMPAIGN RESULTS:  Display & MRAID & Video Mix

  • 18,980,602 Impressions
  • 4,963,051 Completed Videos
  • 86.47% Video Completion Rate (Industry Benchmark: 76%)
  • 737,661 Clicks
  • 4% Click Rate! (Industry <3%)

Hasbro and Kidoz continue to work together on these and other global toy campaigns:

  • Hasbro & McDonald’s Happy Meal
  • Lost Kitties
  • Lock Stars
  • Blowfish Blowup
  • My Little Pony
  • FurReal Friends