Case Studies

Case Study: Disney Studios Mobile Games

By September 23, 2019 No Comments

BRIEF

Disney Studios teamed up with Kidoz, relying on Kidoz brand-safe and kid-safe experience using smart contextual targeting to reach kids on new touch points in mobile games for their under 13 audience.

 

CAMPAIGN TARGETS: Video Completion (85%+) & CTR (5%+)

 

CAMPAIGN RESULTS:

Rewarded Video

  • 4,400,617 Impressions
  • 86.83% Completion Rate (Industry benchmark: 76%)

Interstitial Video

  • 8,777,865 Impressions
  • 737,661 Clicks
  • 9% CTR ! (Industry: < 3%)

Disney and Kidoz are continuing to work together for upcoming releases:

* Penguins  * Avengers End Game  * Dumbo  *  Captain Marvel  * Just Roll With It 

Disney Channel  * Kim Possible