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Announcing: Kidoz Connect

By December 2, 2021 No Comments
Kidoz Connect

Kidoz Connect: The Programmatic Solution for Demand Partners

Kidoz is now connected to the open AdTech market – with a custom ‘review & monetize’ technology to enable open market ad demand at scale.

The Kidoz network owns the leading COPPA & GDPR compliant contextual mobile advertising system that safely reaches hundreds of million kids, teens, and families every month.

What is Programmatic Advertising?

In a nutshell, programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform. 

The Kidoz ‘Connect” programmatic solution allows any DSP or Exchange to reach a unique inventory of over 300 million users accessible programmatically in a fully COPPA compliant manner, through a single point of integration.

Upon integrating to exclusive programmatic advertising auctions, Kidoz gives buyers high priority and premium access to its inventory. 

Kidoz acts with full transparency with its publishers and demand partners by implementing a both human and programmatic monitoring systems for every creative launched on the Kidoz network.

Demand Types

  • Kidoz will launch campaigns only after a human manual check is completed (by one of our specially trained campaign managers), to confirm that the creative is safe and suitable for kids (based on section 1.3 of Apple’s App Store policy & Google Play Policy for kids apps) and families.
  • Kidoz supports any RTB Demand partners to bid on Video (VAST) and Dynamic rotation Display banners.
  • Kidoz fills ~12% of the monthly ad slots presented via the Kidoz SDK
  • Programmatic open market ad sourcing could enable Kidoz to 3-8X the amount of monthly ads that are filled.

Targeting: Contextual 

The Kidoz network employs advanced contextual targeting across its vast 4,500+ app inventory.  Campaigns can be targeted to a number of specific audiences within the Kidoz network based on a variety of parameters, all while maintaining complete COPPA compliance.

With Kidoz Connect, brands can pick the most relevant audience for each product or service. Unique audiences include:

audiences

Learn more

The Kidoz team is ready to connect with you. Reach out to our Sales Lead ryan@kidoz.net to start your programmatic campaigns today. 

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